# What Is Digital Signage? A Complete Guide (2026)

Digital signage turns everyday screens into centrally managed displays for menus, announcements, dashboards, and ads. This guide explains what it is, how it works, and what it costs.

## What is digital signage?

Digital signage is the use of electronic displays - TVs, monitors, or video walls - to show content such as images, video, menus, and live information, all managed remotely from a central software platform. Instead of printing and swapping posters, you update what appears on every screen from one dashboard. It is used in stores, restaurants, offices, schools, hospitals, and public spaces to inform, advertise, and guide people.

## How does digital signage work?

Every digital signage setup has three parts:

- A CMS (content management system). The web dashboard where you upload media, build playlists, set schedules, and assign content to screens.
- A player. A small device (or app) connected to the screen that downloads content from the CMS and plays it - even when the network is down.
- A display. The TV, monitor, or video wall that people actually see.

In ScreenTinker's model, you manage everything from the CMS, and a free player app runs on the screen. You pair a display with a 6-digit code, assign it a playlist, and the player pulls content and plays it. Playback is offline-native: once content is cached, the screen keeps running through network outages.

## What can you put on a digital sign?

- Images - promotions, posters, wayfinding, safety notices.
- Video - product clips, brand reels, looping ambient content.
- YouTube - embed videos or channels directly with a native widget.
- Playlists - sequences of items that rotate on a schedule, with dayparting and content expiry.
- Web pages and dashboards - a universal Webpage widget embeds any framable public URL: published Google Slides, Canva, Power BI publish-to-web, and live BI dashboards.
- RSS feeds - headlines, alerts, or any syndicated feed.
- Weather and clock - native weather and clock widgets for local conditions and time.
- Menus and directories - menu boards for QSR/retail and a directory-board widget for building listings.

## Common use cases

- Retail and QSR - digital menu boards, price displays, and promotional loops.
- Corporate communications - lobby screens, KPIs, and internal announcements.
- Education - campus notices, event schedules, and emergency messaging.
- Healthcare - waiting-room information, wayfinding, and queue status.
- Hospitality - welcome screens, event boards, and guest information.
- Events - schedules, sponsor loops, and live directional signage.

## What hardware do you need?

Digital signage needs two things: a screen and a player device to drive it. Almost any modern TV or monitor with an HDMI input works as the screen. For the player, ScreenTinker supports a wide range of free options:

- Android TV / Fire TV - a native APK; the most common low-cost choice.
- Raspberry Pi - a free setup script turns a Pi into a kiosk player.
- Samsung Tizen and LG webOS - run directly on compatible commercial smart TVs, no external box.
- Amazon Vega OS - the newer Fire TV platform.
- Windows, ChromeOS, or any browser - the web player runs on hardware you may already own.

All ScreenTinker players are free, so hardware is the only cost - and it can be as little as a Raspberry Pi or a budget Android TV stick.

## How much does digital signage software cost?

Pricing splits into two models. Closed cloud SaaS products bill per screen, typically $5-15/screen/month, which adds up quickly across a fleet. Open-source and self-hosted software can be free: with ScreenTinker you can self-host for free with unlimited devices, paying only for a small server (a $5 VPS runs hundreds of screens).

If you prefer managed hosting, ScreenTinker's cloud has a Free plan (1 device, 500MB), Starter at $39/mo (5 devices, 5GB), Pro at $99/mo (15 devices, 20GB, all features), and custom Enterprise pricing. Either way, all player apps are free.

## Digital signage software vs a plain TV

You could plug a USB stick into a TV and loop a video - but that is not digital signage. A signage platform adds the management layer that makes screens practical at scale:

- Scheduling - show different content by time of day (dayparting) and auto-expire dated promotions.
- Remote management - update every screen from one dashboard instead of visiting each TV with a USB stick.
- Multi-screen - synchronize video walls, group screens, and keep dozens or hundreds of displays consistent.
- Reliability - offline-native playback, auto-updates, and telemetry so you know a screen is alive.

## Frequently asked questions

### What is digital signage?

Digital signage is the use of electronic displays - TVs, monitors, or video walls - to show content like images, video, menus, and live information, managed remotely from central software. It replaces printed posters with screens you update from one dashboard.

### Do I need special hardware?

Not necessarily. You need a screen and a player device. Almost any TV or monitor with HDMI works, and the player can be an inexpensive Android TV / Fire TV stick, a Raspberry Pi, a compatible Samsung or LG smart TV, or a Windows/ChromeOS device running the web player.

### Is there free digital signage software?

Yes. ScreenTinker is open-source (MIT licensed) and free to self-host with unlimited devices. There is also a free managed cloud plan for a single device, plus paid tiers if you want hosting managed for you. All player apps are free.

### Can I run digital signage without internet or offline?

Yes. ScreenTinker's playback is offline-native: once a player has cached its content, it keeps playing through network outages. You can also self-host entirely on a private LAN with no internet at all.

### What's the difference between digital signage and a smart TV?

A smart TV plays apps or a looping file on that one screen. Digital signage adds a central CMS that schedules content, manages many screens at once, synchronizes video walls, and reports device status - things a standalone smart TV cannot do.

### What can you display on digital signage?

Images, video, YouTube, playlists, web pages and live dashboards, RSS feeds, weather and clock widgets, and menu or directory boards - all scheduled and rotated from the dashboard.

## Related guides

- Open source digital signage software: free & self-hosted
- Self-hosted digital signage: complete guide
- How to set up digital signage on a Raspberry Pi
- Compare: ScreenTinker vs Xibo
- Compare: ScreenTinker vs Anthias
- Compare: ScreenTinker vs Yodeck

## Try digital signage free

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