diff --git a/frontend/js/i18n/de.js b/frontend/js/i18n/de.js
index 4f8bdc8..ed2e8a8 100644
--- a/frontend/js/i18n/de.js
+++ b/frontend/js/i18n/de.js
@@ -448,7 +448,7 @@ export default {
   'settings.custom_domain': 'Benutzerdefinierte Domain',
   'settings.favicon_url': 'Favicon-URL',
   'settings.custom_css': 'Benutzerdefiniertes CSS (optional)',
-  'settings.hide_branding': '„{brandName}"-Branding ausblenden',
+  'settings.hide_branding': 'Plattform-Branding ausblenden',
   'settings.save_branding': 'Branding speichern',
   'settings.preview': 'Vorschau',
   'settings.white_label_enterprise_only': 'Benutzerdefiniertes Branding ist im Enterprise-Plan verfügbar',
diff --git a/frontend/js/i18n/en.js b/frontend/js/i18n/en.js
index 6c6f259..066ecae 100644
--- a/frontend/js/i18n/en.js
+++ b/frontend/js/i18n/en.js
@@ -922,7 +922,7 @@ export default {
   'settings.custom_domain': 'Custom Domain',
   'settings.favicon_url': 'Favicon URL',
   'settings.custom_css': 'Custom CSS (optional)',
-  'settings.hide_branding': 'Hide "{brandName}" branding',
+  'settings.hide_branding': 'Hide platform branding',
   'settings.save_branding': 'Save Branding',
   'settings.preview': 'Preview',
   'settings.white_label_enterprise_only': 'Custom branding is available on the Enterprise plan',
diff --git a/frontend/js/i18n/es.js b/frontend/js/i18n/es.js
index 4abb028..04bc596 100644
--- a/frontend/js/i18n/es.js
+++ b/frontend/js/i18n/es.js
@@ -478,7 +478,7 @@ export default {
   'settings.custom_domain': 'Dominio personalizado',
   'settings.favicon_url': 'URL del favicon',
   'settings.custom_css': 'CSS personalizado (opcional)',
-  'settings.hide_branding': 'Ocultar la marca "{brandName}"',
+  'settings.hide_branding': 'Ocultar la marca de la plataforma',
   'settings.save_branding': 'Guardar branding',
   'settings.preview': 'Previsualizar',
   'settings.white_label_enterprise_only': 'El branding personalizado está disponible en el plan Enterprise',
diff --git a/frontend/js/i18n/fr.js b/frontend/js/i18n/fr.js
index b645d17..6e105e0 100644
--- a/frontend/js/i18n/fr.js
+++ b/frontend/js/i18n/fr.js
@@ -448,7 +448,7 @@ export default {
   'settings.custom_domain': 'Domaine personnalisé',
   'settings.favicon_url': 'URL du favicon',
   'settings.custom_css': 'CSS personnalisé (facultatif)',
-  'settings.hide_branding': 'Masquer la marque « {brandName} »',
+  'settings.hide_branding': 'Masquer la marque de la plateforme',
   'settings.save_branding': 'Enregistrer le branding',
   'settings.preview': 'Aperçu',
   'settings.white_label_enterprise_only': 'Le branding personnalisé est disponible sur le plan Enterprise',
diff --git a/frontend/js/i18n/it.js b/frontend/js/i18n/it.js
index 587b487..ee9d55c 100644
--- a/frontend/js/i18n/it.js
+++ b/frontend/js/i18n/it.js
@@ -424,7 +424,7 @@ export default {
   'settings.custom_domain': 'Dominio Personalizzato',
   'settings.favicon_url': 'URL Favicon',
   'settings.custom_css': 'CSS Personalizzato (opzionale)',
-  'settings.hide_branding': 'Nascondi marchio "{brandName}"',
+  'settings.hide_branding': 'Nascondi il marchio della piattaforma',
   'settings.save_branding': 'Salva Marchio',
   'settings.preview': 'Anteprima',
   'settings.white_label_enterprise_only': 'Il marchio personalizzato è disponibile solo nel piano Enterprise',
diff --git a/frontend/js/i18n/ja.js b/frontend/js/i18n/ja.js
index 25241d1..27f03c1 100644
--- a/frontend/js/i18n/ja.js
+++ b/frontend/js/i18n/ja.js
@@ -846,7 +846,7 @@ export default {
   'settings.custom_domain': "カスタム ドメイン",
   'settings.favicon_url': "ファビコンURL",
   'settings.custom_css': "カスタム CSS (オプション)",
-  'settings.hide_branding': "「{brandName}」ブランドを非表示にする",
+  'settings.hide_branding': 'プラットフォームのブランドを非表示にする',
   'settings.save_branding': "ブランディングを保存",
   'settings.preview': "プレビュー",
   'settings.white_label_enterprise_only': "Enterprise プランではカスタム ブランドが利用可能です",
diff --git a/frontend/js/i18n/pt.js b/frontend/js/i18n/pt.js
index 31415bb..2e9d723 100644
--- a/frontend/js/i18n/pt.js
+++ b/frontend/js/i18n/pt.js
@@ -448,7 +448,7 @@ export default {
   'settings.custom_domain': 'Domínio personalizado',
   'settings.favicon_url': 'URL do favicon',
   'settings.custom_css': 'CSS personalizado (opcional)',
-  'settings.hide_branding': 'Ocultar marca "{brandName}"',
+  'settings.hide_branding': 'Ocultar a marca da plataforma',
   'settings.save_branding': 'Salvar branding',
   'settings.preview': 'Pré-visualizar',
   'settings.white_label_enterprise_only': 'Branding personalizado disponível no plano Enterprise',
diff --git a/server/test/brand-name-i18n.test.js b/server/test/brand-name-i18n.test.js
index 96c38e3..d6b2ab6 100644
--- a/server/test/brand-name-i18n.test.js
+++ b/server/test/brand-name-i18n.test.js
@@ -31,7 +31,6 @@ const BRANDED_KEYS = [
   'device.owner_provision.constraints',
   'device.terminal.welcome',
   'settings.signin_err_link_already_used',
-  'settings.hide_branding',
   'settings.setup_step_1',
   'settings.import.invalid_file',
   'onboarding.step.welcome.title',
@@ -39,6 +38,16 @@ const BRANDED_KEYS = [
 
 const localeFiles = () => fs.readdirSync(I18N_DIR).filter((f) => f.endsWith('.js'));
 
+/*
+ * ⚠️ DELIBERATELY NOT IN THE LIST ABOVE.
+ *
+ * settings.hide_branding used to read 'Hide "ScreenTinker" branding', and substituting the brand
+ * turned it into 'Hide "Acme" branding' on Acme's own instance — which is backwards: the toggle
+ * hides the PLATFORM's attribution, not the operator's own name. The reporter of #292 asked for
+ * generic wording instead, so this string names nobody at all.
+ */
+const GENERIC_KEY = 'settings.hide_branding';
+
 test('no locale hardcodes the product name in a white-labelled string', () => {
   const offences = [];
   for (const file of localeFiles()) {
@@ -123,3 +132,15 @@ test('the interpolation resolves, and falls back to the product name', async ()
   delete globalThis.localStorage;
   if (!priorNavigator) delete globalThis.navigator;
 });
+
+test('the hide-branding toggle names nobody', () => {
+  // Neither the upstream product (the original bug) nor the operator's own brand (which would read
+  // as "Hide Acme branding" on Acme's instance).
+  for (const file of localeFiles()) {
+    const src = fs.readFileSync(path.join(I18N_DIR, file), 'utf8');
+    const line = src.split('\n').find((l) => l.includes(`'${GENERIC_KEY}'`));
+    if (!line) continue;
+    assert.ok(!line.includes('ScreenTinker'), `${file}: ${GENERIC_KEY} still names the product`);
+    assert.ok(!line.includes('{brandName}'), `${file}: ${GENERIC_KEY} should be generic wording`);
+  }
+});