* feat(seo): enable IndexNow (key file + submission script)
Instant re-crawl pings to Bing/Yandex/Seznam/Naver on content changes (Google ignores IndexNow
but uses the same sitemap). Hosts the ownership key at frontend/<key>.txt (served at
https://screentinker.com/<key>.txt) and adds scripts/indexnow-submit.sh which POSTs the sitemap
URLs to api.indexnow.org (DRY_RUN=1 to preview). Run after a content deploy / from CI.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
* feat(seo): landing-page optimization pass (schema fixes, FAQ, content depth, CWV)
From a 3-way SEO audit (technical / structured-data / content). Highest-value fixes:
Structured data (penalty risk + rich results):
- REMOVE the fabricated aggregateRating (4.8/50) from SoftwareApplication — no visible reviews
on the page = a "spammy structured markup" risk. Replace loose Offers with a proper AggregateOffer
+ publisher + image/screenshot.
- Add a VISIBLE FAQ section (10 Q&As) so the FAQPage schema finally has on-page content (it shipped
4 Q&As with no visible counterpart — a mismatch); expand the FAQPage JSON-LD to mirror all 10.
- Add a WebSite entity block; add YouTube to Organization sameAs + a description.
- Fix the guides/compare BreadcrumbList position-2 target (dead /#features -> /).
Content / keywords / IA:
- Hero + Features subtitle rewritten to surface "digital signage software" / "digital signage CMS"
/ "self-host" / "free" above the fold.
- New "How It Works" (3-step) and "Use Cases / Industries" (8 verticals) sections for snippet +
long-tail intent. Platform tiles (Android TV / Fire TV / Raspberry Pi) now link to their guides.
- FAQ answers add keyword-rich internal links to the guides + compare pages.
Technical / Core Web Vitals:
- Lazy-load the YouTube iframe (loading=lazy + youtube-nocookie + explicit width/height) — the top
LCP/TBT win on mobile.
- Title 84->~60 chars (keyword-front), meta description ~178->~156 + CTA.
- <div> footer -> <footer> landmark; favicon sizes (192+512).
- sitemap.xml: add <lastmod> to all 10 URLs.
All JSON-LD validated (4 blocks parse; single H1; no fabricated data).
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
* feat(seo): open-source/what-is pillars, Xibo+Anthias compares, integrations hub [#177]
Competitor-SEO gap-fill from the Yodeck/ScreenCloud/OptiSigns/Xibo teardowns.
11 new static pages + sitemap/landing/README wiring. All match the existing
seo-page.css template; BreadcrumbList on every page, FAQPage (visible-backed)
on guides + integration spokes. No fabricated ratings.
Pillar guides:
- guides/open-source-digital-signage.html (head term "open source digital signage")
- guides/what-is-digital-signage.html (TOFU definitional pillar + FAQ)
Comparisons (the open-source SERP Xibo/Anthias own):
- compare/xibo-alternative.html (wedge: every ScreenTinker player free vs Xibo's paid Android/Tizen/webOS licences; no free plan)
- compare/anthias-alternative.html (wedge: fleet + video walls + multi-platform vs one-Pi-one-screen)
Integrations (OptiSigns' top tactic — one page per app):
- integrations/index.html hub
- google-slides / canva / power-bi (honestly framed as the universal Webpage widget, with the X-Frame-Options / publish-vs-edit-URL caveat + Power BI public-data warning)
- youtube / rss / weather (native widgets)
Wiring:
- sitemap.xml +11 URLs (lastmod 2026-07-13)
- landing.html Resources grid: 6 new cards (open-source, what-is, vs Xibo, vs Anthias, integrations hub)
- README.md: keyword-rich open-source/self-hosted intro + platform list + guide links (GitHub-SERP asset)
- docs/seo-directory-listings.md: off-repo G2/Capterra/AlternativeTo/awesome-selfhosted/fingoweb submission checklist + reusable kit
Validated: all JSON-LD parses, canonicals match paths, 0 broken internal links, sitemap well-formed (21 URLs).
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
---------
Co-authored-by: Claude Opus 4.8 <noreply@anthropic.com>
Landing page (frontend/landing.html):
- Title now includes "Self-Hosted" for that keyword
- Description appended "MIT licensed."
- Keywords aligned to spec (digital signage raspberry pi, digital
signage android tv, video wall software, kiosk software, etc.)
- SoftwareApplication JSON-LD: added applicationSubCategory
"DigitalSignage", license URL, refreshed description
- Image alt text + og:image:alt + twitter:image:alt now include
"open-source digital signage"
- New Resources section above the CTA with 6 cards linking to all
new guides and comparison pages
- Footer rewritten as a 5-column grid (Brand / Guides / Compare /
Project / Legal) with the new internal links
New SEO pages, all dark-themed, mobile-responsive, ASCII-only:
- frontend/css/seo-page.css (shared nav/footer/article/table styles)
- frontend/compare/yodeck-alternative.html
- frontend/compare/screencloud-alternative.html
- frontend/compare/optisigns-alternative.html
- frontend/guides/raspberry-pi-digital-signage.html
- frontend/guides/digital-signage-android-tv.html
- frontend/guides/self-hosted-digital-signage.html
Each new page has unique title/description/canonical, OG and Twitter
card tags, BreadcrumbList JSON-LD, single h1, proper h2/h3 nesting,
visible breadcrumb, comparison table or step-by-step ordered list,
"Related guides" cross-link block, and a CTA.
Sitemap (frontend/sitemap.xml): added all 6 new URLs with appropriate
priority (0.8 for compare pages, 0.9 for guides). Existing landing
(1.0) and legal pages preserved.
Robots (frontend/robots.txt): allow /compare/ and /guides/, disallow
/player (was previously allowed by mistake).
Server (server/server.js): added explicit GET /sitemap.xml and
GET /robots.txt routes ahead of the static middleware so the
Content-Type is guaranteed.
Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
- Retarget primary keywords ("open-source", "CMS") in title, description,
OG/Twitter tags and hero h1
- Swap OG/Twitter image from icon-512 to dashboard-preview.png with
width/height/alt metadata
- Add GitHub link in nav (icon), hero (secondary btn), footer, and a
new Open Source callout section
- Wrap content in <main> landmark; add width/height on screenshot for
CLS; add third-party license page to sitemap; Organization schema
sameAs now points to the GitHub repo
Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
ScreenTinker - open source digital signage management software.
MIT License, all features included, no license gates.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
